How to Win Friends and Influence People
*How to Win Friends and Influence People* was published in 1936 and has been in print ever since. Dale Carnegie wrote it based on the courses in public speaking and interpersonal communication that he had been teaching in New York since 1912. The book is a practical compilation of principles for effective communication, drawn from twenty years of working with thousands of students—ranging from salespeople and managers to politicians and military officers.
Self-Development
Psychology
You Are the Placebo
"A Placebo for Yourself" is a book that sparks sharply polarized opinions. Some readers consider it a revelation that changed their lives. Others—including many scientists and doctors—point to serious exaggerations and a loose handling of scientific data. An honest review must acknowledge both sides, because the book is neither an unqualified revelation nor pure quackery. It occupies a complex position between the two.
Psychology
Self-Development
The Road to Financial Freedom
"The Road to Financial Freedom" was published in Germany in 1998 and became a bestseller that most readers in the post-Soviet space have known since the 2000s. For its time and its audience, the book played a role similar to the one Hill played for Americans in the 1930s—it offered the first structured look at personal finance for people who had grown up in a system where private capital was not encouraged and financial literacy was not taught.
Business
Self-Development
The Psychology of Money
"The Psychology of Money" was published in 2020 and has become perhaps the most widely read book on personal finance and investing in the last ten years. Morgan Housel didn’t write it as a textbook or a step-by-step plan for building wealth. He wrote a collection of essays—twenty short chapters, each of which explores a single idea about how people actually think about money and why that mindset often undermines their financial well-being.
Psychology
Business
Think and Grow Rich
"Think and Grow Rich" was published in 1937 and, over the course of more than eighty years, has become one of the best-selling books in the history of the self-help genre. According to various estimates, over 100 million copies have been sold. It has been read, quoted, and recommended by Oprah Winfrey, Will Smith, and hundreds of well-known entrepreneurs. To understand the culture of motivational literature, reading this book is practically a must.
Self-Development
Business
Trading in the Zone
"Trading in the Zone" is the book that traders recommend to one another more often than any other book on market psychology. Mark Douglas wrote it in 2000 after ten years of working as a trading psychology coach and following his previous book, "The Disciplined Trader." While the first book identified the problem, *Trading in the Zone* offers a specific mental model—a way of thinking that allows you to trade without fear, without self-sabotage, and without the need to be right on every trade.
Trading
Psychology
The Power of Habit
"The Power of Habit" was published in 2012 and became one of the most widely read books of the decade on human behavior. Charles Duhigg—a journalist, not a scientist—approached the topic as an investigation: he spent several years interviewing neuroscientists, psychologists, and organizational researchers, and compiled their insights into an accessible and engaging text. The result is a book that explains the mechanics of habits on three levels—individual, organizational, and societal.
Psychology
Self-Development
Principles: Life and Work
"Principles" is an autobiography, a management guide, and a philosophical manifesto all in one. Dalio describes how he built Bridgewater Associates from scratch in his apartment in 1975 and turned it into a fund with over $150 billion in assets. At the same time, he explains the system of thinking and decision-making that made this possible.
Business
Self-Development
The 48 Laws of Power
"The 48 Laws of Power" is one of the most controversial books in the business and psychology genres. Robert Greene spent three years studying biographies and texts ranging from Machiavelli and Sun Tzu to Bismarck and Talleyrand, and used this material to compile a catalog of principles governing how power is gained, maintained, and lost.
Psychology
Business
The Black Swan
"The Black Swan" was published in April 2007. A year later, in September 2008, Lehman Brothers collapsed, and the worst financial crisis since the Great Depression began. What Taleb had described as a theoretical possibility—a catastrophic event that no one had foreseen and that changed everything—became a reality before readers’ very eyes.
Psychology
Business